One Chief for your home — and everything life asks of you.
Private Chief gives your family a calm, capable personal assistant you simply talk to. It manages calendars, follows projects through, researches and books what you need, communicates on your behalf, and coordinates the household.
It runs on a dedicated server we host and look after, so there is nothing to install. Add wall units or a Home Assistant box for home control whenever you like. Either way, we prepare it and care for it for you.
30-day money-back: cancel within 30 days of the day your Chief goes live and we refund the $299 setup and your first month.
Try it: forward one email to forward@privatechief.com — a contractor quote, a school notice, an insurance renewal. Within minutes Alfred replies with what is being asked, the deadline, what to do next and a draft answer. Alfred replies only to you, never to anyone in the thread, deletes your email after seven days, and never adds you to a list.
Start with the assistant. Add the home when you want it.
Your membership is $199 a month, with a one-time $299 setup. It covers your household and any businesses you run, each in its own workspace. Wall units and home control are optional extras you can add at any time.
A complete personal assistant with nothing to install
Use your Chief through the apps for calendars, reminders, projects, research, bookings, communications, documents, Personal Books, briefings, connected accounts, and family coordination. We run its dedicated server, monitor it, update it, and keep encrypted backups.
Run a business too? It gets its own separate workspace and Business Chief on the same server, at no extra membership cost.
The assistant, plus the home itself
Add a wall unit in the rooms you choose for hands-free conversation, and a small Home Assistant box on your home network so your Chief can run compatible lights, climate, locks, scenes, and entertainment. Your household record stays on your dedicated server; the box looks after the devices in the house. See the equipment.
Don't take our word for it — talk with Alfred right now.
Hold a real voice conversation with a demonstration Chief running a simulated home. Ask for the lights, the grocery list, a dinner booking — or what he'd take off your plate. No signup, no download; it takes a minute.
Alfred will call you.
Leave your number and Alfred, our demonstration Chief, rings you back — right now or when it suits you. A real conversation, no forms and no obligation. If you like what you hear, he can arrange a consultation with Dr. Bennett's team.
You have calendars, inboxes, apps, lists, and smart devices. None of them holds the whole picture.
The calendar does not know about the contractor. The shopping list does not know about the dinner. The smart home does not know who is speaking. So family life still runs on sticky notes, group texts, and one person holding everything in their head. Private Chief replaces that fragmentation with one intelligent presence that knows the people, the plans, and the home.
The smart home was supposed to make life simpler. Instead, it handed you homework.
Every gadget you bought came with its own app, its own account, its own updates — and its own way of breaking. The promise was convenience. The reality is a second job managing the very things that were meant to help.
Private Chief makes the whole pile disappear behind a single voice.
A dozen apps, a dozen logins
Every device arrived with its own app, account, and endless updates. Your phone is a graveyard of them — and half still won’t talk to each other.
Names no human remembers
“Front Bulb 3.” “Kitchen Plug B.” “Hue Lamp 0xA4.” You bought the lights — now you have to memorize a database just to turn them on.
Rules only their author understands
Scenes, routines, and if-this-then-that schedules that take a weekend to build, break the moment anything changes, and that no one else in the house can touch.
We bring it together. You stop managing systems — and simply talk to your Private Chief.
No app switching. No cryptic device names. No wondering where a request went. You say what you need the way you would say it to a person, and your Chief handles it, tracks it, or tells you exactly what it needs next.
A household intelligence that holds the whole picture — and you simply talk to it.
Private Chief is a warm, conversational presence on every family member’s phone and Mac, and on the wall in the rooms you choose, with a name and personality your family chooses. Say its name and talk the way you would to a trusted house manager — interrupt it, change your mind, ask a follow-up. It listens, understands, remembers, and acts.
Knows Your Family
Every member by name — their routines, preferences, and the small details that make a household feel cared for.
Runs Your Home
With the optional Home Assistant box: lights, climate, scenes, and the devices you already own — orchestrated by a single sentence, in plain language.
Never Forgets
A living memory of your household — from appliance models to standing reminders — always there when you need it.
The reach of a personal assistant. The awareness of a house manager.
Plans the day
Apple and Google calendars, reminders, alarms, departure timing, tasks, and a morning briefing that knows what actually needs attention.
Owns the follow-through
Give it a project in one sentence. It researches, contacts people, schedules follow-ups, and brings decisions back by text or email.
Communicates for you
With your approval, it can draft and send email or text, place calls, make announcements, and keep the result attached to the original request.
Runs the home you have
With the optional Home Assistant box: lights, climate, scenes, music, cameras, announcements, and natural-language automations — without memorizing device names.
Remembers the important things
Household documents, appliance details, decisions, preferences, shared accounts, and each member’s private connected accounts.
Works wherever you are
Use iPhone, Android or Mac, add guided Apple Watch access during onboarding, or talk at a wall unit in the rooms where you add one.
Which household jobs does it take off your mind, and which stay yours? See the honest list of 23 jobs.
“What’s the model of our water heater?” — answered instantly, because it cataloged your home on day one.
“Add almond milk to the list.” — done, hands full, from across the kitchen.
“Set the house for movie night.” — lights, climate, and the room, in one sentence.
“Remind Annabelle about her recital Thursday.” — remembered, and surfaced at exactly the right moment.
“Not a gadget. A member of the household.”
You’ve tried the others. This is the one that knows your home.
They take commands and forget you
One instruction at a time, no memory, no real conversation. Private Chief holds a genuine back-and-forth and remembers your household for good.
It serves one person, not the household
Capable, and now able to read your email and calendar — but it serves one person on one account. Private Chief serves the whole family, each member with their own privacy, and with optional wall units it is in the rooms you choose, hands-free.
A weekend project that never ends
Endless apps, hubs, and broken automations. Private Chief is designed, set up, and cared for — done for you, kept running by real people.
Concierge from the first conversation. Nothing for you to set up.
Private Chief is a done-for-you service, not a box on your doorstep. We handle the design, the setup, and the ongoing care — your only job is to talk to it.
Your household record has a home: your own server.
Your Private Chief runs on a server dedicated to you, which we host in a PrivateChief-controlled United States cloud account and patch, monitor, and back up. The working record that makes it yours — enrolled face and voice references, memories, preferences, routines, documents, and your model of the home — lives there, not in a pool shared with other customers. Limited information leaves only when a connected service is needed to complete your request.
The result isn’t just a smarter home. It’s a home you can trust.
Tailored to your home and your household.
Membership is $199 a month for your household, and it also covers any businesses you run, each in its own workspace. Setup is a fixed $299, once, and no equipment is required. Wall units and a Home Assistant box are optional extras you buy directly.
Built for affluent families who’d rather have a beautifully run home than another project to manage.
A Personal Chief for everyone at home
Every member on their own phone and Mac, with full household memory, per-person privacy, tutoring, and morning briefings.
Voice on the wall, when you want it
Add a wall unit where daily life happens most, and a Home Assistant box for supported home control.
Each business keeps its own workspace
Each business you run gets its own Books, contacts, tools, documents, and Business Chief, on the same server and the same membership.
Common questions, answered plainly.
Enough to help you decide whether Private Chief is right for your home — without the noise of a typical sales page.
See the app at work
Bring a private chief into your home.
Tell us about your home and your family. We’ll design a Private Chief around the way you live — and hand you back a calmer, smarter household.
